As owner of Fritz Companies through the 1970s, ’80s, and ’90s, LynnCo founder Lynn Fritz had spent his career streamlining supply chain logistics. Fritz was the first to use technology solutions to support a nationwide network of offices that provided complete supply chain and logistics services, bringing method and consolidation to a fragmented industry.
As Fritz Companies grew to over 10,000 people working in 120 countries, Fritz recognized a looming issue: “We were getting large, heavy, and our best people weren’t in front of the customers,” he says. He began to look for a way to get back to the fundamentals of his business.
Bringing Discipline to Domestic Freight
Digging Deeper Into the Supply Chain
With a new name and a fresh start, LynnCo began to look at supply chain management on a much grander scale. Over the next several years, LynnCo continued to develop its supply chain management technology under the guidance of LynnCo’s CEO Anisya Fritz, Ph.D. and executive-level strategist Wendy Buxton, who was named President in 2006.
“Our plan was to operate out of one centralized location and use technology solutions to ensure we were extremely well automated, efficient, and operating very cost-effectively. Then, we could get our best people back in front of our accounts,” say Fritz.
“Can you put together an organization where people are proud to be there, can identify with the organization’s values, can work hard and achieve more than they ever thought they could, and have fun with what they do? If you achieve that in your company, you can be proud of what you’ve done.”
Having our best people interfacing with our clients means LynnCo customer service can be paramount. Fritz says, “LynnCo has become exactly what it was designed to be: a well-tuned machine. We have excellent people who operate in a very transparent way – and they’re able to truly execute change for our clients.”
He adds, “This is definitely not the easy road. But our work with our clients is meaningful and we really do commit ourselves to their success. It’s a long-term growth strategy.”