About Us

As owner of Fritz Companies from the 1970s until 2000, LynnCo founder Lynn Fritz had spent his career streamlining what became to be known as the "supply chain." He was the first to use technology solutions to support a nationwide network of offices to provide complete supply chain and logistics services, bringing method and consolidation to a fragmented industry.

As Fritz Companies grew to over 10,000 people working in 120 countries, Fritz recognized a looming issue: “We were getting large, heavy, and our best people weren’t in front of the customers,” he says. He began to look for a way to get back to the fundamentals of his business.

After selling Fritz Companies to UPS in 2000, Lynn Fritz was able to focus on LynnCo. Using his previous experience creating technology-enabled logistics organizations, Fritz began an effort to bring the discipline of high-level, third-party logistics to domestic freight. “Domestic transport was such a loose practice, and there was so much room for improvement. I thought it was time to change the strategic business model,” Fritz says.

“It’s easy to say now, but initially, changing people’s behavior is very hard. It was a sea of change for the business as a whole.”

At the time, domestic freight payment companies had one goal: cut costs to save money. “Saving money is good,” Fritz says, “but it is a short term element that you have to revisit all the time. Our value is in our ability to improve the whole supply chain – wrap our hands around a customer’s business and be part of their success.”

With a new name and a fresh start, LynnCo began to look at supply chain management on a much grander scale. Over the next several years, LynnCo continued to develop its supply chain management technology under the guidance of LynnCo’s CEO Anisya Fritz, Ph.D. and Wendy Buxton, who was named President in 2006.

“Our plan was to operate out of one centralized location and use technology solutions to ensure we were extremely well automated, efficient, and operating cost-effectively. Then, we could get our best people back in front of our accounts,” say Fritz.

“Can you put together an organization where people are proud to be there, can identify with the organization’s values, can work hard and achieve more than they ever thought they could, and have fun with what they do? If you achieve that in your company, you can be proud of what you’ve done.”

Having our best people interfacing with our clients means LynnCo customer service can be paramount. Fritz says, “LynnCo has become exactly what it was designed to be: a well-tuned machine. We have excellent people who operate in a very transparent way – and they’re able to truly execute change for our clients.”

He adds, “This is definitely not the easy road. But our work with our clients is meaningful and we really do commit ourselves to their success. It’s a long-term growth strategy.”

In 2003, LynnCo was the first 3PL to provide its customers a full-fledged TMS as a web-based SaaS solution, along with analytics and dashboards. This was one of many technology firsts for LynnCo and in keeping with it's founders roots as a forward thinking executive in the Logistics industry.

When the COVID-19 Pandemic struck, LynnCo saw the opportunity to take its quest for a technology-enabled light footprint logistics organization to the next level. Because of its solid technological foundation, the company went "virtual" within 4 days after the COVID-19 breakout and never looked back. The technology investments since its inception has enabled LynnCo to continue to provide world-class services to its customers without a large amount of overhead.